DOWN Is in Capitals
up-DOWN.Up and then down. Down is the emphasis.
“Down is in all caps. You can put up in lowercase, but it's up and then down, up and then down, down is emphasized.”SourcesWALK· b7
Coach notes
- The founder nominated up-down as a capitalized concept of his own and specified the typography: up in lowercase, DOWN in capitals.
- At the ABCs, "down" becomes the only cue.
WALK · b7